beverages. >> we have taxed tobacco fr a long time, taxed alcohol for a long time. it's not out of the ordinary to tax products that have some negative side affects. >> reporter: also gearing up today a consulting firm that beverage companies hired to fight the tax. >> because they simply have effect of raising cost of living and have no material affect on with living a healthy life style. >> reporter: his firm helped defend a soda tax in richmond. he thinks san francisco voters will respond the same. >> i think san franciscoins have higher priorities than placing a tax on beverage sugar on the ballot. >> reporter: here is a sample of what we've heard from voters this morning.. >> i think it is an issue of personal responsibility. i think penalizing people through taxation is maybe too much. >> let's say fit workd and they can show it reduces soda drinking? that would be good. >>> another piece of legislation being considered by the san francisco supes would close city parks between midnight and 5:00 in the morning. homeless advocates say the plan would punish homel